The Challenge: One Simple Action for Big Global Impact. If you could spark change with just one conversation, would you?
Talking about the United Nations Sustainable Development Goals (SDGs) — even mentioning just one — helps create awareness, encourages collaboration, and inspires action. And it’s easier than you think.
This supports SDG 17: Partnerships for the Goals, which emphasizes building strong partnerships to achieve sustainable development. Raising awareness in your circle is the first step toward powerful partnerships.
Why It Matters
A 2023 survey by GlobeScan, encompassing nearly 30,000 individuals across 31 countries, revealed that only 50% of people globally have heard at least something about the Sustainable Development Goals (SDGs). This marks an increase from 38% in 2017 but still indicates that half of the world’s population remains unaware of these crucial global objectives.
Awareness levels vary significantly by region. Countries like Vietnam (77%), India (76%), and China (75%) report higher awareness, while nations such as the United States (39%) and the United Kingdom (34%) lag behind. (Source: Growing Awareness of the SDGs)
This disparity underscores the need for increased public engagement and education about the SDGs, especially in regions with lower awareness.
Take the Challenge
This week, bring up one SDG in a casual conversation — with a friend, a colleague, a family member, or even on social media.
It could be about clean water, quality education, gender equality, or any of the 17 goals that you feel connected to.
You don’t have to be an expert—just sharing that these goals exist is enough to plant a seed.
Here are a few ways to naturally bring it up:
- Mention an SDG while chatting about news articles, community events, or environmental topics.
- Share a short post or story online highlighting one goal you care about.
- Bring it up during a work meeting or study group.
Why Your Voice Matters
Awareness is contagious. Studies show that peer-to-peer communication is one of the most effective ways to spread important information. By talking about one SDG, you’re helping grow a global community that knows, cares about, and supports sustainable development.
Small conversations can lead to a world of change. Start yours today!
