A 2-Minute Daily Habit to Support Fair Digital Work
Support Sustainable Development Goal 8: Decent Work and Economic Growth by doing something small but powerful:
Unsubscribe from one marketing email you didn’t request—every day.
By clearing your inbox of low-value, exploitative, or irrelevant campaigns, you reduce the demand for shady mass-marketing practices and promote a more ethical digital economy. Many of these emails are backed by low-paid digital labor—think content farms, clickbait contractors, and bulk campaign outsourcers.
Why It Matters
- Over 333 billion emails are sent every day—and more than 50% are promotional or unwanted (Source: Statista).
- Many mass campaigns rely on insecure gig work and minimal data consent.
- One unsubscribe per day removes you from the churn loop and lowers pressure on underpaid digital marketing operations.
How to Build the Habit
- During your inbox check, find one irrelevant marketing email.
- Only if it’s a legitimate source, click “Unsubscribe.”
- Repeat this daily for better inbox hygiene—and a cleaner, fairer internet.
Caution: Avoid Phishing Traps
Before clicking “unsubscribe,” verify that the email is genuine:
- Check the sender’s domain (e.g.,
@company.com, not@mail-offers99.biz). - Hover over the unsubscribe link—does the URL point to the official website or a suspicious redirect?
- If unsure, delete or mark as spam instead of clicking.
- Never enter your personal details after clicking a link from a sketchy email.
When in doubt—don’t click. Legitimate marketers respect unsubscribes; scammers exploit them.
How This Supports SDG 8
- Reduces the demand for exploitative gig-based digital marketing
- Promotes cleaner, fairer digital communication practices
- Encourages ethical outreach models over deceptive, high-volume churn
- Minimizes the hidden environmental cost of data storage and email server traffic
Bottom Line
One safe unsubscribe a day reduces inbox noise and economic exploitation.
Clear your inbox. Support decent digital work. Start now.
