The Challenge: Take 2 minutes today to write a positive online review for a small business that uses sustainable or innovative practices.
This tiny action boosts visibility for the kinds of businesses that contribute to SDG 9: Industry, Innovation and Infrastructure — which aims to promote inclusive and sustainable industrialization and foster innovation.
Why It Matters
- Nearly 90% of consumers read online reviews before visiting a business. A single positive review can influence a buying decision or even drive growth.
- Many local, sustainable businesses lack large marketing budgets and depend heavily on community support.
- Boosting these businesses helps sustainable innovation thrive in your local economy.
One Small Action You Can Take
- Think of a recent purchase from a small, sustainable local business (such as a refill shop, repair service, or eco-grocer).
- Leave a short, positive review on Google Maps, Yelp, or their website.
- Highlight what you appreciated — their eco-packaging, product durability, or innovative service.
Why This Supports SDG 9
SDG 9 emphasizes resilient infrastructure and sustainable industry. Small, eco-minded businesses often drive these changes on the ground. Helping them grow by amplifying their reputation online encourages more innovation, supports local jobs, and builds community resilience.
Take the Challenge
Today, write just one short review for a local sustainable business you support. Your words could help them reach more people, thrive, and inspire others to innovate responsibly.
